Hi, I'm Phil. I've spent over two decades working as a brand strategist. My professional path wound through Washington D.C., Richmond, New York, Chicago, San Francisco and Seattle. In 2014, I started my consulting practice, applying the skills I honed over the years to startups, venture capital firms, restaurants, and design strategy firms. This website was created a few years later give my consultancy an online home. Though I've returned to the agency world, I keep this site active as a repository for various thought leadership pieces I've written (and illustrated) over the years.
I started calling the consulting I do brand storytelling because it goes a step beyond strategy. It enabled me to inject more right-brained thinking into a left-brained skewing discipline. A strategy identifies a path, a story leads you down it. A good brand strategy is knowledgeable and accountable. A good brand story is memorable, relatable, and repeatable.
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