Creating a content strategy can be daunting for young companies. Too many take a safe, me-too approach and churn out bland material. When I’ve worked with startup execs looking to build their brands via content, I coach them to put themselves in Lorne Michaels’ shoes. (For those unfamiliar with him, Michaels is the creator of Saturday Night Live, an institution that’s garnered 271 Emmy nominations over 46 seasons.) While Michaels is one of the most lauded producers in the his

It was late summer, 2014. I was a few months into my consulting venture, and came to the stark realization my content strategy skills were weak. My solution—a New Year’s resolution— was to create a webcomic and promote it organically. On a professional level, it would force me to create content & gain a deeper understanding of social channels. On a personal level, it offered an excuse to set aside time to indulge in a hobby I enjoy. In January 2015, Cool Purgatory was born af

“Vision” is a common word in marketing. We put founders on pedestals and label them visionaries . We ask clients what their vision is for their company and its advertising. We help them craft vision statements for their brands. Don’t get me wrong; “vision” is a fantastic word to include in conversations about brands. It’s rife with ambition and long-term thinking. Identifying a clear vision for your brand is an invaluable exercise. However, I’ve seen brands spend an inordinat