It was late summer, 2014. I was a few months into my consulting venture, and came to the stark realization my content strategy skills were weak. My solution—a New Year’s resolution— was to create a webcomic and promote it organically. On a professional level, it would force me to create content & gain a deeper understanding of social channels. On a personal level, it offered an excuse to set aside time to indulge in a hobby I enjoy. In January 2015, Cool Purgatory was born af

“Vision” is a common word in marketing. We put founders on pedestals and label them visionaries . We ask clients what their vision is for their company and its advertising. We help them craft vision statements for their brands. Don’t get me wrong; “vision” is a fantastic word to include in conversations about brands. It’s rife with ambition and long-term thinking. Identifying a clear vision for your brand is an invaluable exercise. However, I’ve seen brands spend an inordinat

Good brands don’t just happen; they grow from great ideas. It takes significant thought and hard work for a branding agency to transform a great idea into a great brand. One of the most valuable tools you can use to guide this process is a brand book. What are brand books, anyway? Regardless of the name, these books contain formal guidelines & helpful directions on how a brand should look, feel and behave. A brand book defines that foundation, and the way you’ll articulate y