Good brands don’t just happen; they grow from great ideas. It takes significant thought and hard work for a branding agency to transform a great idea into a great brand. One of the most valuable tools you can use to guide this process is a brand book. What are brand books, anyway? Regardless of the name, these books contain formal guidelines & helpful directions on how a brand should look, feel and behave. A brand book defines that foundation, and the way you’ll articulate y

Perhaps the earliest sign I was destined to be a strategist was my infatuation with the board game Clue as a kid. I loved detective...

Phil Flickinger Brand Storytelling Consulting is closed, as I've joined Copacino Fujikado full-time as Director of Strategy. However,...