My two daughters have a soft spot for Sesame Street. I adore it too, albeit in a brand building kind of way. After all, a stunning amount of work went into bringing this legendary show to life in its early years— and that work has kept it fresh in the fifty+ years since. More importantly for us: You can steal plenty of pages from Sesame Street’s playbook when it comes time to plan social content for your brand. Five lessons: 1. Treat each platform as a variety show. Did you k

In my agency days, I was lucky to work on Corona’s ad account for 2½ years. I’m especially proud of the research we did that led to Corona’s “Find Your Beach” campaign. In 2009, a variety of factors were motivating the clients & my agency to take a hard look at the legacy campaign. The brand was healthy, but its base was aging and sales were hurting. Data showed we needed to resonate better with twentysomething guys. A multi-city qualitative research project was organized to

Phil Flickinger Brand Storytelling Consulting is closed, as I've joined Copacino Fujikado full-time as Director of Strategy. However,...