I’m often asked what “Flickinger” translates to. The surname derives from the Middle High German word "vlicken," meaning "to patch.” My...

Creating a content strategy can be daunting for young companies. Too many take a safe, me-too approach and churn out bland material. When...

In my agency days, I was lucky to work on Corona’s ad account for 2½ years. I’m especially proud of the research we did that led to...