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Phil
Dec 16, 20202 min read
A peek behind the curtain: helping Corona find its beach.
In my agency days, I was lucky to work on Corona’s ad account for 2½ years. I’m especially proud of the research we did that led to...
Phil
Nov 18, 20203 min read
Five content lessons I learned from creating a webcomic.
It was late summer, 2014. I was a few months into my consulting venture, and came to the stark realization my content strategy skills...
Phil
Nov 14, 20201 min read
A rose by any other name would smell as sweet.
What's in a name? Too many young companies agonize over what to name their brand. Leaders squabble over clever handles, needlessly debate...
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